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I planned, promoted, designed the event brand, created printed materials and presentations, and executed Go Local Interactive’s first-ever Google Financial Summit. The event aimed to provide financial industry and marketing professionals from across the country with networking opportunities and industry-specific educational information on digital marketing trends.
The event kicked off with a welcome reception held at The Jacobson in downtown Kansas City on June 20, 2018. Attendees had a chance to mingle with Go Local and Google representatives as well as network with other financial industry professionals.
The Summit took place at the Sprint Accelerator in downtown Kansas City, MO on June 21, 2018. Representatives from Google gave the keynote speeches at the event, providing exclusive insights into recent search-related developments – both in the financial industry and in general. In the morning, guests attended the educational speeches by Go Local executives and Google as well as an expert Q&A panel comprised of Google, Go Local, and banking industry professionals. After lunch provided by Jack Stack BBQ, attendees enjoyed open roundtable discussions covering a variety of search marketing topics as well as discussed their individual digital marketing programs in 1-on-1 meetings with Google and Go Local.
Category:
Event Planning
