I planned, promoted, and facilitated Go Local Interactive’s second Google Financial Summit on October 23-24 in downtown Kansas City, Missouri. About 50 attendees from 30 banking institutions attended.
The two-day summit featured a variety of networking and educational sessions, including a keynote session with Google outlining new products, an in-depth look into the financial customer journey, and financial industry digital trends. Attendees will also be able to attend workshops, breakout sessions, and 1-on-1 time with Go Local product experts.
Wednesday’s keynote featured representatives from Google as they give an overview of new product information as well as an in-depth look into the financial customer journey. They will also discuss Google’s financial industry trends and what your business needs to do to stay current in digital marketing trends.
Thursday’s keynote featured Matt Brunsman, Chief Digital Officer at Axos Bank, as he discusses the need to continuously evolve, drive new efficiencies, and improve customer relevancy in order for your financial institution to remain viable in a competitive market. He discussed large scale changes to business processes and technologies that are needed to improve operations, customer service, sales, and risk reduction. There was also a Q&A session with Google representatives, industry veterans, and Go Local product experts.